Market-entry programme · Singapore & Tokyo · 24–27 February 2027
Bring your brand to Tokyo.
あなたのブランドを東京へ。
A 4-day market-entry programme across Singapore and Japan, built around a two-day public showcase of Singapore's women-led brands in the heart of Marunouchi, Tokyo.
A curated two-day pop-up putting Singapore's women-led brands in front of Japanese consumers, media and buyers, with a ready-to-sell pop-up stall, bilingual support, and a market-entry programme built around you.
Keen to join?
Watch
An invitation to Tokyo
Singapore is coming to Tokyo.
A public showcase wrapped in a market-entry programme that helps you understand and enter the Japanese market: a collaboration between Singapore and Japan, growing into an annual bridge between the two countries.
How the programme works
Three parts, across two countries.
Shiok! isn't a two-day pop-up stall. It's a 4-day market-entry programme. You're prepared in Singapore, trained in Tokyo, then you go live.
Part 1 · Pre-departure · Singapore
Get ready at home
- Three half-day sessions before you fly: “Is Your Brand Ready for Japan?”, “Winning the Japanese Buyer”, and an online Admin & Pop-Up Stall Briefing. You arrive in Tokyo already knowing your customer, your buyer, and exactly how your pop-up stall will run.
Part 2 · Tokyo · 24–25 Feb
Tokyo Immersion
- Two full days of talks, fireside chats and a founder panel with Japan-based experts and founders, covering Japan market entry, media and PR, getting onto Japanese shelves, marketing, and stall-ready Japanese, closing with a walkthrough of the venue itself.
Part 3 · The Market · Tokyo · 26–27 Feb
Go live
- The two-day public showcase at Tokyo International Forum, with trade and media on Friday, the public on Saturday, live stage introductions for every pop-up stall, and a bilingual team beside you.
Prepared, trained, then live. one programme, one fee.
What's in it for your brand
Far more than a pop-up stall.
You get a launch team, a built-in audience and a full market-entry programme built around your brand, not just a table for two days.
A ready-to-sell presence
A furnished pop-up stall, a bilingual sales team, a Guest-of-Honour opening, and professional photo and video you keep.
A built-in audience
Live stage introductions, Japanese influencer coverage, and footfall drawn to every pop-up stall.
A sales-ready toolkit
A bilingual sales kit, a premium Brand Book feature, and coaching before and after.
The full what's-included list comes in your info pack.
A full Tokyo launch, in one package: the kind of set-up worth over S$15,000 to build on your own.
Secure your place
Two rates. One deadline.
Early bird
Confirm by 1 November 2026
S$6,500
Note: Eligible Singapore SMEs can claim up to 70% of this back through Enterprise Singapore's EDGE Grant. (We will support you in reaching out to SME Advisors on this grant application).
Standard
From 2 November 2026
S$7,800
Early-bird rate S$6,500 for brands who confirm by 1 November 2026; S$7,800 thereafter.
Optional: Market Discovery Day
After the market, founders may join an optional day with a Tokyo-based Japan market entry consultant: guided retail visits, a group discussion, and a one-to-one online follow-up once you are home. Separately priced, with full details in your info pack.
Based in Japan?
If you're a business based in Tokyo who'd like to take part in Shiok! Singapore Market, email us here.
The maths
Your fee is S$6,500, not S$15,000.
To be crystal clear: the S$15,000–24,500 below is what it costs to do Tokyo on your own. It is NOT our price. With Shiok!, your fee is S$6,500, and everything is handled for you.
Going it alone, not us
- Venue & pop-up stall build
- Logistics & shipping
- Bilingual staffing & translation
- Marketing, media & photography
What it costs on your own: S$15,000–24,500
This is what others spend doing it themselves, not your Shiok fee.
With Shiok!
S$6,500
Your all-in fee
- Everything on the left, handled for you.
- Plus the programme, media exposure and buyer introductions.
- One fee. One team. Done.
Why Tokyo, why now
The window is wide open.
World's 3rd-largest consumer market
Japanese consumers spend with intent and pay a premium for design, story and craft.
Strong affinity for Singapore brands
Already associated with quality, modernity and multicultural design.
A receptive post-Expo window
In the wake of Expo 2025, interest in ASEAN creative brands is peaking.
Going alone costs far more
A solo Tokyo pop-up runs S$15,000–24,500 once venue, logistics, staffing and translation stack up.
Is this you?
Is this you?
- A Singapore-originated brand, founded, co-founded or led by a woman
- Product-based or experiential
- Ready to test Japanese consumer response
- Open to meeting Japanese buyers and distributors
Not a fit for a pop-up stall?
Some businesses — consultancies, services, B2B and wholesale brands — are better suited to Parts 1 and 2 alone. If that sounds like yours, do mention it when you write to us and we would be glad to talk it through.
